Event trends to increase engagement

Date: 17-Jul-2024

Event trends continue to adapt with society expectations and environmental challenges. This year we have seen more businesses embracing technology but equally finding balance with venue choice. Here’s our five key considerations when finding your next event venue.

Hybrid Events: Expect hybrid events to continue being popular, offering both in-person and virtual attendance options. This flexibility accommodates varying attendee preferences and ensures broader reach.
Personalisation: Events tailored to individual preferences and interests are gaining traction. Access data analytics to understand attendee preferences and personalise experiences through targeted content and networking opportunities.
Technology Integration: Incorporate technology such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to enhance attendee engagement and create memorable experiences.
Creative Venue Choices: Consider non-traditional venues that offer a unique atmosphere. Outdoor spaces, such as the Ipswich Turf Club, can provide memorable backdrop for events.
Content Curation: Focus on high-quality content that is timely, relevant, and thought-provoking. Balancing content with entertainment assists attendees to find value in attending and participating.

By incorporating these trends into your event planning strategy, you can create engaging, memorable experiences that resonate with attendees in 2024 and beyond.

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